What’s Involved In Building A Website From The Ground Up?
Everyone has been convinced that website design is a simple process. That all you have to do is point-and-click your way to a professional looking website that will make you millions in profits (i.e. the “if you build it, they will come” principle). Website design companies such as Wix, Volusion, WordPress and more all want you to think that web designers are ripping you off. That there’s no reason to spend $500+ for a website when you can build one yourself for $15 or less a month.
So, what’s really involved in building a website from the ground up and what makes it worth it when you can do it yourself for a LOT less? That’s what we are going to quickly explain and hopefully it will all make sense when you’ve finished reading through it all.
The Primary Steps Involved In Building A Website From The Ground Up
- Find A Trustworthy, Reputable Web Host
The first thing you’ll need is a place to host your website. And while it may be tempting, the best option isn’t always the $3.95 a month webhost promising “unlimited” everything. In fact, their unlimited plans are very limiting when you read the fine print.
Web hosts that are this cheap are using “shared” servers, which means you are sharing your space with out website owners/companies. And here’s the tricky part, if one website gets hacked on your shared server, all of you are in danger of being hacked. Once hacked, they can do anything they want with your website, including changing it and/or removing it altogether.
Higher priced web hosts tend to include security monitoring with their plans. On top of that, they’ll be completely upfront with you about how many storage space you have, bandwidth, non-shared hosting, etc.
You wouldn’t want to live in a house that has holes in it (other than windows and doors), so why would you want a web host that has “holes” in it?
2. Register Your Domain Name
So, you have a place to store your website, but no address. This is where you’ll get your address. Your webhost will assign you an address such as ns59.webhost.com, but that isn’t unique and it’s hard to remember. Instead, you’ll want an address such as yourbusiness.com which is much easier to remember and unique. Generally, the cost of a .com is between $10 and $20 a year.
3. Build The Website
Next, it’s time to build your website. This is where you get your hands dirty. If you don’t know HTML and other various web coding standards, you’ll have to use a web designing application. These are also referred to as “What You See Is What You Get” editors or WYSIWYG editors. Ultimately, you make it look like you want, and voila, it’s there! Talk about easy … except, you’ve only just begun. While a website is a face, it’s what’s behind the scenes that matters.
You’ll have to deal with on-page optimization, image tags, link structures, content generation, and on-and-on it goes.
4. Fill The Website With Content
A pretty face will only last so long. At some point, there has to be something else that keeps people coming back for more. This is where you’ll have to come up with content. Without content, visitors won’t stay long and they probably won’t come back.
Content generation is one of the most difficult aspects of building a website from the ground up. It requires an intimate understanding of the niche, the search queries that are the most common, the time to write the content, the ability to write it in a conversation tone with the proper grammar, and on-and-on it goes again.
5. Promote Your Website
Now you have a website that’s hosted, got a pretty sweet name, a banging website design, all the content a searcher could want … but no one knows about it. Now you have to start promoting your website.
You’ll need to create inbound links, social media accounts, send out press releases, generate interest from other blogs, etc. After a while, you’ll get stumped because you aren’t even on the first page for your own business name (it can be quite frustrating).
6. Monitor Advertising And Conversion Metrics
After all that work, you’ll want to know what advertisements are working. Advertisements cost money, and there’s no point in throwing it into the wind. So, now you’ll need to have some kind of analytics monitoring system.
The information from the system will help you understand how many visitors you are getting, how long they are staying, what they are looking at, where they are going, and so much more. After a while, it can become a mess of information that ends up being ignored.
All that is a whole lot more than the web design companies like Wix, Volusion, and WordPress make it out to be. But that’s the point, they want to get you on their website, using their services, and then sell you their inflated extras that will help make up the ground that you can’t. But, they aren’t worried about you personally … you are just a number.
But a web designer, you are their “bread and butter”; you pay their bills. They will have an investment in you, and if you leave, it will hurt them. A web designer/web design company will work with you to ensure your success, whereas these major web design companies (i.e. Wix, Volusion, WordPress) will you flip/flop/fail (3 F’s).
If you don’t want to deal with the 3 F’s, then work with a web designer/web design company. They’ll focus on you and your success.